Talking About Schema

I earned a minor in Psychology at the University of Findlay because I took 21 hours of it before deciding to major in English. As a result, I learned about "Schema" from Milton Peters, professor of my Psychology II class. He quoted Piaget's Stages of Cognitive Development while speaking of Assimilation and Accommodation. During a Piaget discussion on the second floor of Old Main, we discussed Schema and the human behaviors associated with it. Fast forward 10 years and I'm sitting in a WOMMA conference breakout session, captivated by Steve Knox the CEO of Tremor, as he taught how schema related to WOM marketing.

To summarize the various definitions of the science; a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, technology, eating, exercising and in fact almost everything. For example, a child may first develop a schema for a dog. The child knows that a dog has fur, four legs and a tail. When the child encounters a cat for the first time, he might first call it a dog because it fits his schema of a dog; he sees an animal that has fur, four legs and a tail. Once the child is told that this is a different animal called a cat, he will modify his current schema for a dog and create a new schema for a cat.

During the session, Knox presented an image of the Miracle on the Hudson. Sully saved hundreds of lives that day and solidified schema-consideration as part of the marketing mix. When we look at this image we see something that disrupts our schema. We associate planes with the sky and not water so it's something that we will remember and talk about. Would you be surprised to know that ten days after the Miracle on the Hudson there was a small aircraft crash that killed 14 people in upstate New York? I doubt any of us remember that plane crash because we weren't talking about it. Unfortunately that story is true. To complete the analogy, when planes crash, schema allows us to know what happened to the passengers without having to see the wreck, although we can't help but look. And we can't help but look because a train wreck, like an air plane on the Hudson River with people standing on the wings is many degrees away from what we believe to be ordinary... and when it's extraordinary, we talk about it.

Seventy-six percent of Americans talk about at least one brand every day according to a 2009 research study conducted by the Keller Fay Group. With three out of four consumers talking about brands, it's essential that Brands give them something to talk about; and one certain way to ensure they are talking is to disrupt their schema.

Experience of a Lifetime

Have you ever recognized there are these intangible characteristics about special people who enter our lives that make it impossible to forget them? We all probably have someone in mind right now who fits into that "special" category. Could be someone we know personally or someone we've heard speak on television or in person; regardless, we agree there are special people who enter our lives at various times for various reasons. These people are for whatever reason timely and purposeful in our lives, and often they encourage us or perhaps just influence us to spend time in personal reflection. They spark internal thought processes we may not have been inclined to reach on our own and coincidentally, as a result of these thoughts we attain a rejuvenated view of ourselves.

One of those people in my opinion is Randy Pausch. If you have never seen his 'Final Lecture' I strongly encourage setting an hour aside and to give it a go. The man is an inspiration to many and he strived to help people become better at whatever it was they wanted to do. And he did it with a purpose, and a certian will to live that I can only describe as admirable.





"Experience is what you get when you didn't get what you wanted" - Randy Pausch

This quote sums up plenty of experiences in my life and as a result, I am better equipped as a person, as an employee, and as a leader. I think its almost humorous that employers post some job postings and list "x" number of years as a requirement for a certain position and then disqualify candidates because of a lack of what they think experience is. Experience is not quantifiable in a sense of placing value on the number of years someone has been doing a job. Real experience is qualitative. It's not what you do in those 5-7 years of work, it's how you do it that tells the true story. I may not have 10 years of management experience but I'm the oldest of four siblings and my first job was watching my baby sister during the summers when my parents were working. I sacrificed many of bike rides with my friends, trips to the swimming pool, and neighborhood basketball games when everyone else was on summer vacation. But experience is what you get when you didn't get what you wanted. Yea I wanted to do those things at the time, but I got something even better instead. So here's a tip to my colleagues in human resources and hiring managers; Don't think you know someone's value based on their age and how many years they have been doing a job; they are obviously trying to advance themself from that position... Dig a little deeper and be creative in your approach. Not sure about you, but I would rather work with someone young and passionate about people and change, than someone with 15 years of leadership experience who is set in their ways. But that's just me.

Does Sport Breed Entrepreneurs?

The game of football has taught me to be a leader, a teammate, a critical thinker, a problem solver and most of all to be accountable for my actions. It has also given me the confidence to know that I can do anything I set my mind to. I played the game of football competitively for sixteen years (Starting at age nine and retiring from the NFL at age 24). In all those years of playing this game, I have adopted a few themes as part of my life’s DNA which I believe define me as a man as well as an entrepreneur and member of society. Characteristics such as integrity, character, commitment, work ethic, leadership, and being a community ambassador have become the essence of what the game of football has taught me to replicate as I create my legacy.

I learned a long time ago, on a football field, that your team was the most important ingredient in the formula for success. Without others, one’s individual success is impossible; and so people should be every organization’s number one resource. On the football field, it’s imperative to have a talented quarterback, because that is generally the most important position on every team. However, without the entire team working for the same goal and respecting the quarterback, the likelihood of failure is high. The same holds true in business. Constructing a solid team is vital to an organization’s success. It’s essential to find a solid leader, someone the rest of the team will respect and follow to that end. The supporting team may be a variety of personalities and plethora of different skills and individual characteristics, but ultimately, a team needs a captain to lead that team to success.

Vince Lombardi, a legendary NFL coach said, “Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.” When building a business, it’s foolish to think one can do it alone. Employing the right people is essential to your team’s success. Also, the reward is much greater when a goal is accomplished as a group rather than alone. Having someone beside you to celebrate with is certainly more enjoyable than solitude. Togetherness is crucial when accomplishing, as well as celebrating. A football team requires eleven players on every play to be together to have success. If one player does not do their job, the play usually fails. Too many failures ultimately equal defeat. It’s really that simple at the end of the fourth quarter. A coach can evaluate a game by simply pointing out the times a team did not work together as one unit and find reason for a loss. The same holds true for success. A coach can evaluate a team’s win by pointing out the consistency of togetherness and number of times a team carried out what they had planned to do throughout its preparation period. Business is much like winning a football game. You prepare for a test by doing research, scouting the competition, preparing a strategy, implementing that strategy and measuring your success so that you can replicate it and understand through statistics where your team is inefficient, and where to focus your strengths and resources to capitalize on future opportunities.

It’s in this preparation time that I believe the sport of football teaches and prepares those that play the sport to be leaders and future successful entrepreneurs. The first reason is due to the amount of time required to be successful. Work ethic is of optimal necessity for an athlete wishing to play in the NFL. The competition is ruthless and the process to make a NFL team is at times, dare I say barbaric. The process is so incredibly demanding that many fail due to the lack of mental toughness. This defining element however, prepares players for future success by engraining a sense of work ethic that is incomparable to most industries. Training camp in the NFL is six weeks of fifteen-hour-days; and completion of that is just to earn consideration for a final position with their organization. Making it to the end of camp doesn’t mean you made the team, it means you made it through another round of interviews.

The executive staff and coaches will make the final decision for your future employment with their organization. Often times your salary requirements will not be in line with what the organization is proposing, or your experience may not be exactly what they are looking for. It may have absolutely nothing to do with your ability or potential; the timing may just not be right.

Football has prepared me for life in business though a multitude of successes as well as defeats. As an entrepreneur, you have to be willing to risk failure to attain your dreams and accomplish your goals. That’s what makes the reward so great!
I was told countless times upon college graduation I was wasting my time working out and preparing to play another football game. - And, after signing a contract but being cut before even having the opportunity to go to training camp my first year in the NFL, I thought maybe they were right… For about day.

I flew back to my hometown, woke up the next morning, and went to my high school practice field and ran gassers and sprints until all my frustrations of being fired were expelled… and that day I started to prepare for my next opportunity.

The game of football teaches resiliency and fortitude in a way no other sport can teach. The game of football takes so incredibly much physical strength and ability, but it also takes a unique mental composition to be the best of the best. Due to some very special people and an internal desire to succeed, I was more than ready for my next NFL opportunity, which came six months later in the form of a workout with the New York Giants… And later in the form of standing on the 50 yard line in Foxboro, Massachusetts while the National Anthem played over the loud speakers. A nationally televised game on ESPN and F-16 fighter jets buzzed the stadium as goose bumps and a tear formed on my skin; I overcame the odds of playing professional football and proved to myself that I can do anything I set my mind to.

Commitment Issues???

Recently friend and colleague Dr. Chris Stankovich wrote about athletic transferable skills an athlete learns from sports, and how those skills can be used in situations such as a classroom, a future career, and in life. Dr. Stankovich gave a few examples of these skills including: discipline, being a team player, motivation, goal setting, and I'd like to add commitment.

We've all been on some type of team in our life whether it be a sports team, a work team, a family, or just a group of friends. Think back to that team you were a part of and recall if there was a true sense of commitment not only to the team, but also to team excellence. Vince Lombardi said, "The quality of a person's life is in direct proportion to their commitment to excellence, regardless of thier chosen field of endeavor." Lombardi had a way with words that still echoes in every football coaches office in this country. Football coaches are notorious for one-liners and repeating slogans handed down from the generations... It's not necessarily that current coaches do not have creativity or originality, rather the slogans and beliefs of the Vince Lombardi's of the world were simple and believable, and maybe best described as motivational. I think Lombardi's messages and certainly this particular quote resonates deeper than simply the locker room. The commitment that Lombardi is referring to is the same transferable skill Dr. Stankovich tells us we can learn from sports and use in other aspects of our lives.


After watching this video and listening to the greatest football coach of all time describe the game of football in his own words, I think we can relate to what Dr. Stankovich meant by a transferable skill. It doesn't matter what field one is in, if you go about your work with the passion and conviction that Vince Lombardi did, you're a winner. Vince Lombardi breathed, lived, and died football. Football was more than a part of him; football was in his soul. His voice still gives me goosebumps when I hear him talk about the game of football because for a long time, that was how I felt. Luckily I found another passion after football because I don't know how a person can stop something they feel that strongly about.

Lombardi mentions twice in his speech the importance of having a commitment to excellence... He mentions this because it's the right way to represent your family, the right way to coach and play sports, and it's the right way to do our jobs. While I don't believe I'm as good at sports marketing as Lombardi was at coaching football... (yet) I do believe having a commitment to excellence is a sure way of becoming the best at whatever it is any of us aspire to be. Whether it be a football coach, a marketer, a ditch digger, or a parent; listen to Coach Lombardi talk about the fulfillment and reward of working as a team to accomplish a goal and try to incorporate that same sense of unity in what it is that you do... Individual accomplishment is great, but "Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work." - Vince Lombardi (1913-1970)

Rachel's Challenge

During Jim Valvano's 1993 Espy Awards Speech, he encouraged us to never give up, not ever give up. That speech still lives bookmarked on my favorites and is referenced when I need a little motivation.

Today, in a tearful Columbus, Ohio ball room on the second floor of the Renaissance Hotel, Darrell Scott, father of the first homicide victim from the Columbine School shooting, Rachel Scott, addressed a room full of middle school educators. I was there with my work as well and was fortunate to listen in. He shared his daughter's compelling story with us and quite frankly I don't know how he had the strength to watch the video that played on the two projection screens.

The similarities were astounding and equally as insightful in the back of my mind when I thought of Jimmy V's passion and sincerity in his delivery; Don't give up, don't ever give up. Rachel Scott was only 15 years old when she lost her life to ignorant violence but before she left, she had a dream and a vision of making the world a better place. Born from that vision, was Rachel's Challenge. Listening to Darrell Scott share his little girl's dreams with a room of strangers was inspiring. Because not only was his daughter killed that day but his son was also in that school and witnessed two of his friends murdered in cold blood. I can't imagine the pain that family has endured... It seems so unjust and so vulgar to be put into a situation of that magnitude; but if you believe everything happens for a reason, I hope you'll investigate the story of Rachel Scott more in depth because it truly is a story of miracles.

While I shook Darrell's hand after his talk, I could sense a bit of numbness in his expression and somber in his voice just like in this video. - It takes a strong individual to forgive when the pain is so great and the loss so special. Mr. Scott talked about prejudging people when we meet them for the first time and offered a suggestion that if we look for the good in people, we will see it; and of course viceversa... (If the father of a slain daughter can forgive, maybe I can forgive as well and find the good in others before noticing the bad, right?)

Today's experience left me feeling compelled to do something supportive; to carry out Rachel's wish; so I share Rachel's challenge in the best way I know how... my writing. Jim Valvano challenged his audience to accomplish three things everyday; to laugh, to spend some time in thought, and to have your emotions brought to tears. He said if you can do those three things everyday you will have lived that day to it's fullest.

Thank you Mr. Scott; Jimmy V would have been proud of all of us today, especially you.

Broncos get Right Coach for the Job

The Denver Broncos recently hired a good friend and college teammate as the newest member of their coaching staff. Craig Aukerman was named defensive assistant coach after serving in the college ranks for ten years. I'm extremely proud of my friend and do not have a doubt in my mind that he will be an asset to their coaching staff. Craig has always displayed greatness on and off the field and I am confident that he will continue to be just that.

As we talked yesterday on the phone I asked him what he thought of the playbook and the sytem the Broncos exercise on defense... As I expected, he mentioned learning the extensive playbook would be his first challenge as a new coach in a new system. - Knowing Craig though, he will impress the coaching staff in Denver with his work ethic and football intelligence; and ultimately learn the playbook.

Earlier today I read some cynical comments on Bronco blogs negatively portray the Bronco's hire due to his small college experience at Western Kentucky, Miami (Ohio), and Kent State. I don't want to bash the fans because they are the reason the NFL is what it is, but if you are hating on a guy because of where he learned to be a coach I have to ask the question... Are college athletes really that different in the MAC than they are in the Big 10 or the ACC or even the SEC? Does teaching a five-star collegiate athlete better suit a coach for the next level compared to teaching a three-star athlete? - I pose this rhetorical question because I don't know the answer from a psychological perspective... From a physical ability standpoint I think generally we all agree that athletes are better equipped at Ohio State University than they are at Ohio Northern Universtiy but that's the obvious.

Here's an example: Take a small college safety compared to a NFL safety reading the eyes of a quarterback from a cover-three zone. This means that the defensive player is watching the quarterback prepare to throw the ball and then breaking in the direction of the pass as soon as he believes he knows where the pass is going. A small college safety who runs a 4.6 second forty yard dash may have great instincts and as a result have many pass break ups and interceptions throughout the course of a season. The NFL safety who runs a 4.3 forty yd. dash may have decent instincts but not as many pass break ups or interceptions over the course of a season despite having more opportunity and more physical ability- Granted the quarterback play is much better at the NFL level so it's not entirely an apples to apples comparison but it works for the sake of our discussion. Also assume the atheltes are similar in their preparation, intelligence, and reaction time; however, one is simply physically superior to the other. From a coaching perspective, if a coach is teaching the small college athlete what to look for in the quarterback's progression and he is anticipating where the ball is going and is correct with his assumption, but he just isn't fast enough to make a play on the ball; there's not much else a coach can do or say to improve that athlete.

While the athletes Aukerman coached at his previous assignments may not be capable of making plays in the NFL, I can assure the bloggers of Denver nation that they were well-coached and better men because of him. His ability and potential as a coach is part of the reason the Broncos hired him, but also measured by the Broncos organization is the quality of man becoming a part of their team and community. Don't forget that building a TEAM takes more than talent sports fans. Jim Collins stresses in his book Good to Great: Why Some Companies Make the Leap and Other's Don't, the importance of having the right people in the right places to ensure your company, brand, or team's success. Craig Aukerman might not be the powerful household name Bronco fans were expecting but either was Josh McDaniels when he came to town. The 33-year-old had a lot to prove in Denver and I look for the new 33-year-old Aukerman to do the same.

4 tips to Listening in the Huddle

Twenty-One! Twenty-one!! Ok here we go: Explode to I-Buster right, lucy trade, 161 Y-shallow cross half back Ralfie, check, I-buster right, middle 27 bob-scissors on two...

Imagine you are in the huddle, it's 3rd and goal with four seconds left to go in a tied playoff game and your team is down five points... Do you know what to do if the defense lines up in cover 1 but rolls to a cover 2 zone? What if they stay in Man? What if the Mike Linebacker blitzes? What if the strong safety blitzes? Do either of these plays have a built in "hot" route? - As you approach the line of scrimage and get into your stance you hear the quarterback make an "Omaha" call, what do you do now? - If you were an NFL tight-end, you would be required to process all of the previous information in less than six seconds. As an added variable, your team is the visitor and the home crowd is making so much noise you can actually feel the vibrations ringing in your helmet from the crowd.

- Plays called by NFL quarterbacks can be up to twenty words long. So as you might guess, it's important to listen in the huddle. In business, like football, listening is a skill that requires some cognizant adherence in order to be great. We sometimes forget to listen or do a poor job of listening and the resulting outcome is undesirable. In comparison, if we would have done an exceptional job of listening, not only would our outcome have been favorable, but our ability to lead would be exemplified by creating an opportunity to help others understand. When you are in a huddle with time running off the game-clock you don't have the luxury of asking questions or requesting the quarterback to recap what he just said; you do however, have to be prepared number one, and number two, you have to listen and have total concentration and focus in this situation.

Listening is a skill that separates many of us, and ultimately makes a leader special. As a manager, there are few actions you can demonstrate to your employees that will impact them personally more than being proactive in helping them accomplish their personal goals. Not only will your emplyees be impressed that you are willing to help them, but recalling the conversation in which you discussed goals with an employee will also show them you care. And if you show your employees that you care about them... Assuming you hired morally sound people, you can expect them to give you the same level of respect and do the extra little things it takes to be great. -- At the end of the day, listening is about caring. If you care about people, you will listen to them and value what they have to say.

However, if you have a hard time paying attention and have a touch of Attention Deficeit Disorder like I do, a few tips I picked up along the way that might help you out include:

1) Make Eye Contact-
Looking at the person talking while simultaneously reading their lips will help you retain information. Using your sense of sight and hearing together will also help improve information retention. (especially if you are playing on the road)

2) Recap confusing or uncertain lessons-
Restating what someone tells you allows you to process the information, restate the information in your own words, and open the dialogue back up in case you missed an element of what you were told. Also, hearing the information a second or third time will help you recall the information when you need it.

3) Ask Questions-
Don't be afraid to ask questions. Please. First of all, there are very few places in business for shyness. Be accountable and ask questions in regard to information you are unclear about. It's your responsibility to know what you need to know. It's much more embarrassing to be the person on film running the wrong route or the person who brought the wrong presentation to the meeting.

4) Knock the chip off your shoulder-
Listening is about caring. Value the people around you and seek to learn from them at all cost. If you walk through your day believing you are too busy to talk to your employees then you are missing out on an invaluable education and almost guaranteeing that later when you are actually paying attention to a conversation, a previous topic will come up and you will be the one left in the dark. All because you didn't think it important enough the first time... It's hard to redeem yourself after this happens - It's far better as well as utilitarian to simply care about your people and listen to what they have to say.

Actions Speak Louder than Words

Leadership Worthington (LW) is a not-for-profit organization in Worthington, Ohio that serves its community by developing its future leaders through leadership enhancement and focusing on and understanding the key issues facing their community. LW is facilitated by community professionals and designed for high school students in grades 10-12.

I had the opportunity and esteemed pleasure to deliver the keynote to the graduating class this past November at the request of the program's coordinator. My tie to the Worthington community dates back to 2005 when I first moved to the Columbus area. I was rehabbing injuries following my last stint with the Giants, and felt I could bring an added something to the Columbus area by means of service. I ultimately became active in the Worthington School System by first substitute teaching and later taking a full time position as a teacher assistant in an elementary behavior classroom. I must have made a decent impression on a few key people in the district because they looked me up four years later and asked me to be a part of thier leadership program. (Thanks again Val!)

When addressing young people about any topic, it brings with it a responsibility to be relavent as well as insightful to the issues that face them; or you might as well count on them to tune you out. I chose the topics for the keynote specifically because of the relevance I found between my friends whom I mentioned, and my Business Ethics professor, John Annarino, Esq.

In my speech I mentioned my friends Mike and Zack and shared what I learned from them, but not mentioned in the keynote is Professor Annarino. It was in his class that I learned the most about being a leader and what it takes to be my best. It was from John that I learnd to find a balance between my heart and my mind when making decisions. He taught me to be contemplative and aware of who I am and what my utility is as a man, a leader, and legacy. -- We learn many valuable lessons in books, but often times the most important lessons we learn, are learned through experience.

We know that every entity has some form of leadership and there are many adjectives we use to describe those leaders. Coincidentally, we can also compare the body of work which that entity produces to reflect to some extent the leadership that guides. Presidents of countries, CEO's of corporations, principals of elementary schools, and coaches of sports teams all have a unifying quality that conjoin them. - They lead people by defining a mission and entrusting in their own personal vision for the greater good of their entity and its stakeholders.

Leaders who preserve a humble desire to learn from others are demonstrating more than learning and leadership qualities; they are setting the greatest example possible for their pupils. A leader who leads by example will always have the respect and approbation of their team. Too often leaders find themselves in a position to influence others and forget that they too are students and have something to learn. Malcom Gladwell said, "We learn by example and direct experience because there are real limits to the adequacy of verbal instruction." This is very true in sports as well as business. As a back-up to Jeremy Shockey in New York, I had plenty of opportunity to learn by example. On film, on the field, in the weight room; It was like having another coach. In many ways, we all learned from each other. There are so many nuances to the game of football, especially in the trenches. The smallest tip to blocking a defensive end sometimes is the difference between scoring a touch-down or settling for a field goal attempt. For example, If I am watching Jeremy block a quick defensive end and see exactly how he takes his first step off the ball, I do not need to hear a word from a coach... I can see how to do it and will mirror his actions when I am in the same situation.

The same mirroring techniques can be used by managers in business, however they have to see the value of teaching their staff in a "do as I do, not do as I say" style. It's easier for some managers to tell others what to do because they do not have the ability themselves to actually do the task. However, to optimally build your brand and your business; its imperative to have leaders on your team who care to show others how it's done, as well as be able to explain to them why.

You Win with People

My fist real mentor was my college strength coach. Cal Dietz helped me become the athelte I became on a number of platforms. The first platform was the wooden one I did power-cleans on in the University of Findlay weightroom. I had no idea what I was doing and quite frankly I was lucky I didn't hurt myself. But Cal saw something in me that I didn't see in myself. He coached me, encouraged me, and developed the self-confidence I was lacking that ultimately lead me to the NFL.

I'll never forget the embarrassing first day of college football. For those that don't know what testing day is, it's the first day of the season that coaches can see the progress an athlete made in the off-season by having the athletes demonstrate various tests of strength and explosiveness. Players are tested on various strength tests such as the bench press and vertical jump. My first day as a skinny college athlete I did the 225lb bench press test zero reps. Yup, dropped the weight on my chest and couldn't lift it. Good thing I could catch a football because that was the only thing that was impressive about me as a freshman at the University of Findlay.

It wasn't until the following off-season when Cal came to the University that I aspired to be the best football player I could be. He started by teaching me how to eat. That's right; brought me to the dining hall and filled my plate with whole grain bread, deli-style turkey piled high - and I mean high, lots of vegetables, and two glasses of milk. I followed in his shadow as he explained why he was putting the different foods on my tray. "When you finish this tray, go back through the line and get the same thing again. If you need some ice cream to fill in the cracks that's ok." - I guess he wanted me to gain some weight. Which I did, the right way. Nutritious food with a little humor- I'll always remember that moment as Cal's first day of coaching me. From there it was all business in the weight room. I was always a good athlete because I was blessed with talent but Cal helped me become great.

I've had a lot of great coaches and teachers in my life but none quite like Cal. It takes a special person to find personal success in helping others achieve thier goals. Cal certainly has his own goals which is another skill I learned from him, but he always cared about his athletes reaching thier full potential. In his mind, if his athletes weren't reaching their full potential, he wasn't doing his job to his fullest potential. He gave us everything he had everyday as our coach, and in return, we gave him everything we had. It was the epitome of team. And I loved being a part of it. He made me want to be better everytime I was around him.

Cal will always be a dear friend and mentor. We talk about business ventures and philosophy when we have time and most recently we discussed the book Good to Great by Jim Collins. One of the themes in Collin's book is having the right people in the right positions for your organization. Maybe its the competitive nature of the NFL in me that has influenced me or possibly jaded me, but this philosophy is not just a suggestion for managers to consider is it? If you do not have the right people in the right positions your company will never be great. Just as Cal was the right person to help me, corporations have to find the same "right" people to ensure greatness. People are every company's greatest resource and I completely believe a happy employee is one whom is passionate. Find employees who have a passion for your business and listen to them. Develop them into what they want to be and they will give you everything they have for your business. You may not bench-press 400lbs when its all over, but you will have won the right way with the right people on your team. - Thanks Cal for inspiring me to be great.