A product is only what people say it is... Regardless of what your CEO and board of directors want or expect; a brand in 2010 is only what people online and at the watercooler say it is. What's being said online and at the watercooler about your brand is making or breaking your business; be sure of that. We call it "Buzz" - or in this this case, Invizzable Ink. Invizzable Ink writes the language of Word-of-Mouth marketing . It's the buzz that surrounds your brand's existance in society... It's invisible to the eye but clearly seen at the watercooler. Invizzable Ink is organic matter that Brand Evangelists use to work.
Monday, January 18, 2010
What is Invizzable Ink?
Invizzable Ink guides the evangelist's favorite pen.
A product is only what people say it is... Regardless of what your CEO and board of directors want or expect; a brand in 2010 is only what people online and at the watercooler say it is. What's being said online and at the watercooler about your brand is making or breaking your business; be sure of that. We call it "Buzz" - or in this this case, Invizzable Ink. Invizzable Ink writes the language of Word-of-Mouth marketing . It's the buzz that surrounds your brand's existance in society... It's invisible to the eye but clearly seen at the watercooler. Invizzable Ink is organic matter that Brand Evangelists use to work.
A product is only what people say it is... Regardless of what your CEO and board of directors want or expect; a brand in 2010 is only what people online and at the watercooler say it is. What's being said online and at the watercooler about your brand is making or breaking your business; be sure of that. We call it "Buzz" - or in this this case, Invizzable Ink. Invizzable Ink writes the language of Word-of-Mouth marketing . It's the buzz that surrounds your brand's existance in society... It's invisible to the eye but clearly seen at the watercooler. Invizzable Ink is organic matter that Brand Evangelists use to work.
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